Sustainable Luxury Brands
Updated: Feb 25, 2021
The rise of eco-consciousness is reshaping the expectations of today’s luxury consumer, and indeed redefining the luxury market as a whole. On this blog, your luxury streetwear stylist gives you a presentation of “Re-Nylon” a 2020 collection from Prada and few brands from around the world that are tackling waste in exciting and innovative ways …
The Prada Re-Nylon collection is an innovative evolution of the brand. Re-Nylon is the next step in fabric technology and sustainable luxury.
With the future of fashion leaning towards investing in sustainable alternatives, Prada is using Econyl a material developed by Aquafil. The textile yarn producer has come up with a way to blend waste pulled from the ocean with textile waste, up cycling harmful pollutants into a useful fabric.
Aquafil maintains that the process it uses to make Econyl means the material can be recycled indefinitely, with no loss of quality.
Bethany Williams believes that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.
Each garment is 100% sustainable and made in the UK, even down to the buttons which are hand crafted in the Lake District. She has collaborated with TIH Models, a new modelling agency supporting youth in London affected by homelessness, casting Kris McAllister and Mustapha, both homeless and unemployed in London, for the collection Women of Change.
Born of frustration with the excessive use of the world’s natural resources, and the amount of waste produced by industrialised countries, Spanish brand Ecoalf was founded on the principles of recycling. The intent to create a truly sustainable fashion brand, started at the source, and as the result of limited choices in the marketplace of 100% recycled materials.
Based in India, Doodlage is a perfect sync of sustainability and innovativeness. They work with eco-friendly fabrics, such as organic cotton, corn fabric, banana fabric. Another source of fabric is the left over or quality, discarded textile from large manufacturers, which account for the “wastage” in export terms. They also source fabrics, which are left unused by other retailers post-cutting. Much like pieces of a puzzle, these bits and pieces come together, each with its own story.
Kenyan brand Suave is all about breathing new life into old, creating colourful backpacks, satchels and laptop sleeves made from recycled fabrics and locally sourced African fabrics. They source their material from off cut fabrics and unwanted leather by working with secondhand traders, factories and tanneries.
Re;code are a Korean brand specialising in up cycling. Each item in the collection has a story and creates a new culture of value in place of waste. They work with the mentally handicapped and the ‘Goodwill Store’ to deconstruct salvaged materials ready for reinterpretation and redesign. Re;code & Nike have united for an up cycling project.
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