Fur & Brands: Who’s IN & Who’s OUT?
Over the years, an increasing number of fashion houses have pledged to ban real animal fur from their collections. Find out which ones are among the latest luxury brands to announce a fur ban.
Recent labels to make the change include Saint Laurent, Dolce & Gabbana, Gucci, Versace, Coach, Moncler, and Prada, with many of them pledging to use faux fur alternatives in their collections.
This recent shift by so many leaders in the luxury fashion space marks a meaningful and powerful animal rights commitment from luxury brands. But the anti-fur movement is growing far beyond the list of individual brands that have made the switch. Retailers have taken action too, with FarFetch announcing its pledge to be entirely fur-free as of December 2019. Additionally, YOOX Net-a-Porter, Selfridges, and ASOS have introduced bans on fur in previous years.
Meanwhile, in 2018, London Fashion Week became the first major fashion week not to show any fur on its catwalk.
“For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards,” said François-Henri Pinault, Chairman, and CEO of Kering.
That said, there are still a handful of luxury labels that have yet to ban real animal fur from their collections.
It found that Stella McCartney, which has been fur-free since its inception and is owned by LVMH, achieved the report’s highest score of 90 percent.
However, the luxury sector fared poorly overall, with an average score of just 23 percent.
On the other hand, there are still some of the major brands & retailers that still sell furs like Dior, Louis Vuitton, Fendi, Max Mara, Harrods, Alberta Ferretti, Carolina Herrera, and Roberto Cavalli.